Project Description

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To celebrate our third anniversary in Oct 2013, we decided to revamp WOWAD’s logo to better convey our core competency – ‘performance-driven computational design’. The result was an algorithmic logo that is coherently synonymous with WOWAD’s attributes of experimentation, collaboration and dynamism.The basic idea is that of a cube with various square holes letting in daylight into the interior space. As the number and position of the holes changes on the exterior, the amount of daylight in the interior space varies accordingly. The daylight is represented as a false colour image with red representing areas receiving a lot of light and the contrary is true for blue.The parametric combination that can arise out of this algorithm is enormous and is more than enough to supply a unique logo for every WOWAD document for the next 15-20 years.


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